
India Has Its Own Matcha Now, Can Assam Take Over Japan?
Matcha has ruled the drink industry for a long time now. Once used only for ceremonies and occasions in Japan, it is now found in every cafe around the world. From local bakeries to world-famous 5-star hotels, there's rarely a place where matcha is not on the menu. This green gold from Japan can soon be replaced by a tea in India, as Assam has made its entry into the commercial matcha market. can a region famous for one kind of tea build a name for a product so closely associated with Japan? Assam has the tea-growing experience. What it needs now is to prove that its matcha can stand on its own.










