Launched by PUMA’s new training ambassador Jacqueline Fernandez, the brand strengthens focus on the women’s training category.
Global sportswear brand PUMA, increasingly focusing on the women’s training category has introduced PULSE XT, a dynamic lightweight training shoe that is geared towards adapting to the unique boldness and flexibility of any workout. PUMA also announced its association with actress, model and fitness buff Jacqueline Fernandezas PUMA’s new training ambassador.
PULSE XT is a shoe that will appeal to a wide audience of women with its unparalleled features, uninhibited versatility and bold look. PULSE XT is designed to use its responsive EverTrain Footbed Technology that provides the perfect underline to every workout. With an extremely breathable upper, this shoe is highly resilient, provides unhindered support at all times and is finished with a sleek look, which makes it perfect for any kind of training and workout. The full-length flex groove allows dynamic multi-directional movement, while the bootie construction creates exceptional comfort and fit.
Ideal for all high intensity workouts and suited for both indoor and outdoor use, it is the most dynamic women’s shoe PUMA has created to date.
With its increased focus on women’s training, PUMA is now also associated with Jacqueline Fernandez as its Training ambassador. A serious trainer and a fitness enthusiast Jacqueline is one of the fittest celebrities of Bollywood. Her fitness regime focuses on building flexibility, stamina and strength and includes everything from swimming and dancing to yoga. She loves her sessions of pilates, zumba and capoeira and often alternates her workouts. She also takes time out of her hectic schedule to indulge in basketball, badminton, horse riding and track running.
Speaking about the launch Abhishek Ganguly, MD, PUMA India, said, “This year, PUMA has increased focus on the women’s fitness category and we are proud to introduce products with great technical features for this category. PULSE XT is a product that has received some fantastic feedback globally and we are certain the Indian market is going to take very well to it. We are also extremely happy to be associated with Jacqueline Fernandez as our training ambassador. She is a fitness buff and the perfect ambassador for the category.”
Speaking about her new association with PUMA, Jacqueline Fernandez, said, “PUMA is a brand that I have long admired and it is what I wear for my regular workouts. I am very excited about the enthusiasm the brand has towards the women’s training category. As an avid track runner, basketball and badminton player and zumba enthusiast, I find that the new PULSE XT is just right for my training needs since it integrates new age technology with classic style.”
Celebrity trainer and fitness expert, Eefa Shrof, said, “In today’s times there is an increasing interest in women’s training and women are now staying fit and working out more than ever. The PULSE XT is a versatile shoe meant for all kinds of workout. I am also associating with PUMA to conduct the first ever training boot camp for women which promises to be challenging and exciting for women fitness enthusiasts of Mumbai.”
As part of the brand’s focus on women’s fitness, PUMA will organize an exclusive boot camp for women fitness enthusiasts of Mumbai at High Street Phoenix Mall, opposite PVR, on the 22nd and 23rd May. The first ever women’s boot camp, curated by celebrity trainer Eefa Shrof and conducted by a team trained by her will witness women take up an intensive fitness challenge which will test them on strength, flexibility and endurance. Each participant will receive feedback to help them in their endeavor towards being fitter and healthier.
*This is a press release and is published as is*
