~A bold movement empowering students to express their stories through fashion~
National, 10th February 2025: Student Tribe, India’s largest and fastest-growing student community, announces the launch of Beast, a groundbreaking movement that transforms the creative dreams of students into reality. Beast is not just a brand, but a platform for young artists to showcase their unapologetic, raw talent, where every design is a story that speaks to the heart. Born from the spirit of Student Tribe, Beast stands as a celebration of individuality, empowering the next generation to wear their stories with pride.
The first collection from Beast features three exceptional student designers: D. Tulasi Reddy, V. Krishna Priya, and Dheeraj all between 20 and 21 years old. The collection includes three key pieces – Skull, an intricate doodle art exploring human emotions with cartoonish faces, flora, and symbols of chaos like lightning and flames; Heart, which features “The Bird in the Heart,” symbolizing the courage to break free and embrace personal growth; and the Be the Beast mascot hoodie, embodying Beast’s belief in every student’s inner strength and creativity. This collection encourages individuality, imperfection, and self-expression. Beast is about more than fashion – it’s about empowering students to express their individuality, embrace their imperfections, and share their stories with the world.
Speaking about the launch, Sri Charan Lakkaraju, Founder & CEO of Student Tribe said, “Beast is more than just clothing, it’s a statement. When you wear Beast, you’re not just putting on fabric, you’re wearing a piece of someone’s soul. Every design tells a story, reflecting the artist’s journey, their struggles, and their triumphs. At the age of 20 and 21, these students are at a pivotal moment in their lives, and empowering them now gives them the confidence and platform to turn their creative visions into reality and make their voices heard. At Beast, we are not just creating fashion; we are building a community of bold, fearless creators ready to embrace their power and make their mark on the world.
This offers a unique opportunity for emerging artists to showcase their work on a platform that champions student creativity and gives them the chance to make an impact on the fashion world.
Beast is more than just a clothing line; it’s a movement that is set to change the way students express themselves through fashion. As the community grows, Beast aims to inspire others to embrace their creativity, embrace their imperfections, and confidently wear their stories.
